Overview:
restauWant, a cutting-edge marketing agency dedicated to the restaurant sector, is seeking an experienced PPC Manager with a passion for the culinary world. In this role, you will manage and optimize our pay-per-click (PPC) advertising campaigns across Google and Facebook, with the aim of driving increased traffic and conversions for our restaurant clients. Your enthusiasm for food and the restaurant industry will be pivotal as you craft compelling campaigns that resonate with food enthusiasts and support our clients' business growth.
Responsibilities:
- Campaign Management: Develop, execute, and manage PPC campaigns across Google and Facebook platforms, focusing on maximizing ROI and aligning with the specific needs of the restaurant industry.
- Strategy Development: Create effective PPC strategies, incorporating deep insights into the restaurant market, to enhance visibility and engagement for our clients.
- Analytics and Reporting: Monitor and analyze PPC campaign performance using platform analytics and Google Analytics to make informed, data-driven decisions.
- Ad Copywriting: Write engaging ad copy that connects with the target audience of food lovers, testing and refining approaches based on campaign performance.
- Optimization: Continuously optimize campaigns through A/B testing of ad copy, landing pages, and calls to action to improve metrics like click-through and conversion rates.
- Collaboration: Work closely with content creators and the design team to ensure that ad content aligns with broader marketing strategies and speaks authentically to a food-savvy audience.
- Budget Management: Oversee the budget for PPC campaigns, ensuring efficient allocation and maximizing financial returns.
Qualifications:
- Bachelor’s degree in Marketing, Digital Media, or a related field.
- Proven track record managing PPC campaigns across major platforms.
- Strong grasp of Google Analytics and ad serving tools.
- Excellent skills in data analysis and performance metrics.
- Superior written and verbal communication abilities.
- A genuine enthusiasm for food and the restaurant industry.
Preferred Qualifications:
- Google Ads certification.
- Prior experience in digital marketing within the food and beverage sector.
- A demonstrated passion for supporting and growing restaurant businesses.
Job Type: Full-time
Pay: $70,827.00 - $76,746.00 per year
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Health insurance
- Paid parental leave
- Paid time off
- Parental leave
- Professional development assistance
- Vision insurance
Experience level:
Schedule:
- Choose your own hours
- Monday to Friday
- No nights
- No weekends
Experience:
- Google Ads: 3 years (Required)
- Facebook Advertising: 1 year (Required)
Work Location: Remote